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ADVANCING THE “ BASE OF THE PYRAMID ” DEBATE

  • Landrum N
  • Rock L
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Abstract

This paper offers a critical analysis of the vision put forth in the Fortune at the Bottom at the Pyramid: Eradicating Poverty Through Profits (Prahalad, 2005) which claims that the suggested strategies will result in profits for multinational corporations while simultaneously alleviating global poverty.

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APA

Landrum, N. E., & Rock, L. (2007). ADVANCING THE “ BASE OF THE PYRAMID ” DEBATE. Management, 1(1), 1–12.

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