Recommendation algorithms are best known for their use on e-commerce Web sites. It provides an effective form of targeted marketing by creating a personalized shopping experience for each customer. Amazon.com uses them to personalize the online store for each customer. Most of these algorithms start by finding a set of customers whose purchased and rated items overlap the user's purchased and rated items.
CITATION STYLE
Linden, G., Smith, B., & York, J. (2003). Amazon.com recommendations: Item-to-item collaborative filtering. IEEE Internet Computing, 7(1), 76–80. https://doi.org/10.1109/MIC.2003.1167344
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