Abstract
We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org. © 2010 Springer-Verlag.
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CITATION STYLE
Fogg, B. J., & Hreha, J. (2010). Behavior wizard: A method for matching target behaviors with solutions. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6137 LNCS, pp. 117–131). https://doi.org/10.1007/978-3-642-13226-1_13
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