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The Blended Value Proposition: Integrating Social and Financial Returns

by Jed Emerson
California Management Review ()

Abstract

The article focuses on a trend toward corporate social responsibility and the concepts of Integrated Capital Markets, Blended Return on Investment, and Blended Value Proposition--a theory that requires a corporate vision of change and innovation. The intersect of financial investing and social returns is discussed, along with the various types of investor institutions--traditional and venture philanthropy, community debt financing and development equity, angel investors and social venture capital, socially responsible investment funds, and traditional capital institutions such as banks. The dynamics of investment returns, social capital, and value creation are mentioned, as well as the need for a Social Management Information System to track the Blended Value Proposition. INSETS: Evolving Metrics, Emerging Frameworks;Moving Toward the BVP: Four Firms in Pursuit of Blended Values.

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