Business model choices for value creation of mobile services

Abstract

Purpose - This paper aims to explore the link between business model decisions and customer value creation for mobile services. Design/methodology/approach - An empirical survey was conducted of 54 service provider professionals across six mobile services. Findings - The paper reveals that there is a categorization of mobile services according to extrinsic and intrinsic effects on end-user values. Mobile specificity is found to be the most influential business model option. The research model was found to be adequate for empirical studies. Research limitations/implications - This is an explorative study. Practical implications - The findings of this study can be used by service providers of mobile services to choose options that improve the customer value of a service. Originality/value - This paper is a new economic study of the link between a business model and performance based on end-user values. It is of value for service providers and researchers.