Characterizing privacy in online social networks

Abstract

Online social networks (OSNs) with half a billion users have dramatically raised concerns on privacy leakage. Users, often willingly, share personal identifying information about themselves, but do not have a clear idea of who accesses their private information or what portion of it really needs to be accessed. In this study we examine popular OSNs from a viewpoint of characterizing potential privacy leakage. Our study identifies what bits of information are currently being shared, how widely, and what users can do to prevent such sharing. We also examine the role of third-party sites that track OSN users and compare with privacy leakage on popular traditional Web sites. Our long term goal is to identify the narrow set of private information that users really need to share to accomplish specific interactions on OSNs. Copyright 2008 ACM.