Comparative assessment of tourist satisfaction with destinations across two nationalities

Abstract

This study attempts to present the findings of a self-administered survey carried out among 1872 British and German tourists visiting Mallorca and Turkey in the summer of 1998. The prime objective of the study is to determine whether there are differences between satisfaction levels of two nationalities visiting the same destination. In order to test whether findings vary between locations, the survey was administered in two destinations. The analysis of findings indicated that British tourists were more likely to be satisfied with almost all individual attributes than German tourists. In the light of empirical findings and observations, theoretical and practical implications are discussed and obstacles of comparative research dealing with the measurement of tourist satisfaction presented. © 2001 Elsevier Science Ltd. All rights reserved.