Co-opetition: A Revolution Mindset That Combines Competition and Co-operation: The Game Theory Strategy That's Changing the Game of Business

Nalebuff, B., & Brandenburger, A. (1996). Co-opetition: A Revolution Mindset That Combines Competition and Co-operation: The Game Theory Strategy That’s Changing the Game of Business. Industrial Marketing Management. New York, NY: DoubleDay. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Co-Opetition+:+A+Revolution+Mindset+That+Combines+Competition+and+Cooperation+:+The+Game+Theory+Strategy+That’s+Changing+the+Game+of+Business#0