Core Competence for Sustainable Competitive Advantage

Abstract

The concept of core competence refers to the possibility of an organization to build permanent and sustainable competitive advantage in todays ever-changing and unpredictable environment. To achieve long-term success, it is better to find the source of its competitiveness within the company, because the only stable certainty in a constantly changing environment is the internal capacity stemming from a desire to be successful in the future. This paper responds to current issues related to building and maintaining a sustainable competitive advantage.