From Creativity to Innovation in Organizations.

Abstract

Creativity is generally associated with the innovation and change. The most creative companies have also been the first to innovate in marketing and advertising, indiscriminately. The creativity that took form depends on the things to which people and businesses give value, in what she believes. This is the thesis of this study. Will be discussed the nature of the creative process and ways to encourage and give us status unfeasible. We based on the premise that the nature of the creative process is immutable, whatever the area in which it is applied. Understanding this nature, we can stimulate our creative thinking in order to obtain innovation, even on issues where the solutions so-called "creative" are little valued.