Sign up & Download
Sign in

Destination image and destination personality: An application of branding theories to tourism places

by Sameer Hosany, Yuksel Ekinci, Muzaffer Uysal
Journal of Business Research ()

Abstract

This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies are well documented in the generic marketing literature, application of branding theories to places, in particular to tourism destinations, is relatively new. Using tourism destinations as a setting, this study contributes to the debate on the brand image-brand personality relationship. Results indicate that destination image and destination personality are related concepts. Canonical correlation analysis reveals that the emotional component of destination image captures the majority of variance on destination personality dimensions. ?? 2006 Elsevier Inc. All rights reserved.

Cite this document (BETA)

Page 1
hidden
Page 2
hidden

Readership Statistics

140 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
24% Ph.D. Student
 
24% Student (Master)
 
10% Doctoral Student
by Country
 
4% United Kingdom
 
3% Portugal
 
1% Italy

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in