Elaboration enhances the imagined contact effect

Abstract

Recent studies have shown that imagining intergroup contact can improve attitudes held toward a range of social groups. We extended research on imagined contact by testing an elaborated task variant designed specifically to enhance future contact intentions. In three experiments imagined contact heightened intentions, elaborated imagery enhanced this effect, and these enhancements were attributable to both reduced intergroup anxiety and an increase in the reported vividness of the imagined scenario. Furthermore, prior contact enhanced the vividness with which imagined scenarios were envisaged, with concurrent benefits for future contact intentions. Results also supported the notion that elaboration creates a more accessible contact script upon which to base future judgments of intention. We discuss the implications of these findings for a developing model of imagined contact effects. © 2010 Elsevier Inc.