Sign up & Download
Sign in

Eliciting the anatomy of technology appropriation processes: a case study in enterprise social media

by K Riemer, P Overfeld, Paul Scifleet, Alexander Richter
ECIS 2012 Proceedings ()

Abstract

The investigation of IT adoption and diffusion in organisations is a core topic of the IS discipline. However, orthodox theories take a mostly rationalist view that treats adoption as a decision situation. In this paper, we aim to show that it is necessary to appreciate the process nature of taking new technology into organisational contexts, and the open-ended nature of this process in terms of social sense-making about the new technology. At the same time, as more and more organisations let social media be part of work and communication practices, understanding what happens when individuals begin to experiment with and participate in these new mediums is increasingly important. Against this backdrop, we present the findings of an in-depth data analysis of enterprise-based short message communications shared across the Yammer enterprise social network at international service consul- tancy Capgemini. We focus on appropriation-related communication in the first nine months of up- take. By undertaking a time-trend analysis we identify the essential phases in which sense-making and appropriation take place as Yammer is enrolled into Capgemini practices. Our study makes an important contribution toward understanding the processes of technology appropriation in general and sense-making in social media in particular.

Author-supplied keywords

Cite this document (BETA)

Authors on Mendeley

Readership Statistics

23 Readers on Mendeley
by Discipline
 
 
 
by Academic Status
 
39% Ph.D. Student
 
22% Student (Master)
 
13% Student (Bachelor)
by Country
 
17% Germany
 
4% New Zealand
 
4% Netherlands

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in