As a means to enhance prescriptive theory on a firm's entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection. c 2000 Elsevier Science Inc. All rights reserved. ABSTRACT FROM AUTHOR
CITATION STYLE
Lyon, D. W. L. (2000). Enhancing Entrepreneurial Orientation Research. Journal of Management, 1055–1085.
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