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Journal Article

Exploring the relationship between marketing and supply chain management: introduction to the special issue

  • Gundlach G
  • Mentzer J
Journal of the Academy of Marketing Science (2010) 38(1)
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Gundlach, G., & Mentzer, J. T. (2010). Exploring the relationship between marketing and supply chain management: introduction to the special issue. Journal of the Academy of Marketing Science, 38(1).

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