The Fortune at the Bottom of the Pyramid

Abstract

To be successful in BOP markets, businesses need a new philosophy of innovation and product and service delivery. Managers need to re-examine assumptions about form and functionality, about channels and distribution costs. Furthermore, BOP consumer problems cannot be solved with old technologies. Most scalable, priceperformance-enhancing solutions need advanced and emerging technologies that are creatively blended with the existing and rapidly evolving infrastructures.