Getting recommender systems to think outside the box

Abstract

We examine the case of over-specialization in recommender systems, which results from returning items that are too similar to those previously rated by the user. We propose Outside-The-Box (otb) recommendation, which takes some risk to help users make fresh discoveries, while maintaining high relevance. The proposed formalization relies on item regions and attempts to identify regions that are under-exposed to the user. We develop a recommendation algorithm which achieves a compromise between relevance and risk to find otb items. We evaluate this approach on the MovieLens data set and compare our otb recommendations against conventional recommendation strategies. Copyright 2009 ACM.