Information Revelation and Internet Privacy Concerns on Social Network Sites: A Case Study of Facebook

Abstract

Despite concerns raised about the disclosure of personal information on social network sites, research has demonstrated that users continue to disclose personal information. The present study employs surveys and interviews to examine the factors that influence university students to disclose personal information on Facebook. Moreover, we study the strategies students have developed to protect themselves against privacy threats. The results show that personal network size was positively associated with information revelation, no association was found between concern about unwanted audiences and information revelation and finally, students' Internet privacy concerns and information revelation were negatively associated. The privacy protection strategies employed most often were the exclusion of personal information, the use of private email messages, and altering the default privacy settings. Based on our findings, we propose a model of information revelation and draw conclusions for theories of identity expression.