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Innovation management techniques and development degree of innovation process in service organizations

by Luigi D'Alvano, Antonio Hidalgo
R and D Management ()

Abstract

Service markets are becoming global, open and competitive. Knowledge is more available, technology more complex and service life-cycles are shortening. In order to satisfy this challenge, more innovation management tools are required to get better and more successful new or improved products and services. This paper analyzes the relationship between the use of innovation management tools (IMT) and the degree of development of innovation process through the application of a five phase innovation model (TEMAGUIDE). This is undertaken in a group of service organizations from three sectors: trade, healthcare and education. The sequence of the innovation process development is defined between activities and use of innovation tools. Results show that activities and practices are more developed than use of innovation management tools, and also show that leading innovation organiza- tions have a higher use of IMT.

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