INTERNAL MARKETING, EXTERNAL MARKETING, ORGANIZATIONAL COMPETENCIES, AND BUSINESS PERFORMANCE.

Abstract

This paper proposes a systematic explanation for the relationship among external marketing, external marketing, business performance and the mediating role of organizational competencies through marketing-link and philosophy, marketing-link tools as the moderator. The conceptual framework that examines of the relationship among these factors suggests that hotel business can be successful in business performance if they manage their factors that influence well. Contributions and suggestions for future research are also presented. [ABSTRACT FROM AUTHOR]