Abstract
... The purpose of this paper is to try to clarify the extent to which consumers “value” ethical product features when making purchases by utilizing a distinctive methodology – structured choice experiments ( Louviere et al., 2000) – that What Will Consumers Pay ... Jordan J. Louviere ...
Cite
CITATION STYLE
APA
Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. (2003). Journal of Business Ethics, Volume 42, Number 3 - SpringerLink. Journal of Business Ethics, 42(3), 281–304. Retrieved from http://www.springerlink.com/openurl.asp?id=doi:10.1023/A:1022212816261
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