Ads highly engaging to them- better recal if ads can break through the clutter (p14)l. Most music on MP/Computer,16% radio (p12). Young males branded entertainment link imporves opinion brand more than adult - petrhaps take them as trendy
CITATION STYLE
Video, M., & Phones, M. (2009). June 2009 How Teens Use Media A Nielsen report on the myths and realities of teen media trends. Nielsen, (June), 7. Retrieved from http://blog.nielsen.com/nielsenwire/reports/nielsen_howteensusemedia_june09.pdf
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