Listening to learn: "Inactive" publics of the arts as exemplar

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Abstract

This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms. © 2006 Elsevier Inc. All rights reserved.

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Foreman-Wernet, L., & Dervin, B. (2006). Listening to learn: “Inactive” publics of the arts as exemplar. Public Relations Review, 32(3), 287–294. https://doi.org/10.1016/j.pubrev.2006.05.001

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