How to Make Your Business Plan the Perfect Pitch

Abstract

(Business 2.0) – Venture capitalists love to repeat a popular refrain: "I invest in people, not business plans." That may be, but they still want to see a plan. Not that a business plan will secure millions in funding on its own merits, of course; its real purpose is just to get a VC to pay enough attention to your idea to call you back. The wrong plan, though, could get you barred from the front door.