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Maturity Model for Enterprise Content Management

by Gavin Tay, Kenneth Chin
Analysis ()


Organizations need enterprise content management (ECM) to play a more important role in business initiatives as video, social networking, analytics and other trends place greater demands on ECM applications. Gartner has revised its Maturity Model for ECM to reflect these new demands. Enterprise architects, information managers and leaders of ECM initiatives can use the model to assess where their organization is today and what level of maturity it must reach to achieve its business goals. Key Findings Gartner's Maturity Model for ECM defines five levels of increasing ECM maturity: Initial (Level 1), Opportunistic, Organized, Enterprise and Transformative (Level 5). ECM maturity is about achieving the right level of ECM capabilities for a particular organization, and optimizing its investment. The majority of organizations are at the Opportunistic and Organized levels. At first, information governance occurs within the scope of tactical content management projects, which typically span two or three information silos. People perform governance roles informally. At Level 3, the ECM strategy supports organization goals, and ECM leaders use business metrics to measure their program. Recommendations At Level 1, look for areas where content silos hurt the business and operations. Then establish governance to start bridging the gaps. At Level 2, work with business process owners to understand the role of content. Identify areas where ECM and business process management (BPM) suites can be integrated. At Level 3, survey the metadata schemas in use for content within the organization. Work toward normalizing and standardizing all metadata efforts across the organization.

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