Mobile Phone Adoption & Consumption Patterns of University Students in Pakistan.

Abstract

This study explores buying and re-buying activities of mobile phone; Preferences for Brands, Purchasing features and Network providers; Account recharge activities and Calling & Texting patterns of mobile phone users in Pakistan. For this purpose questionnaires were used as data collection tool. Students were selected as population and Simple random sampling technique was used consisting of 500 respondents as total sample size. 400 students responded back comprising 80% response rate for this study. This leads to conclude that mobile phone users in Pakistan are not exhibiting addictive or over excessive usage pattern of mobile phone; they are loyal customers of network providers, Nokia is their favorite manufacturing brand and U-fone is their favorite network provider and consider almost all features of mobile phone at the time of purchasing. [ABSTRACT FROM AUTHOR]