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Journal Article

Netnography: Doing ethnographic research online

International Journal of Advertising (2010) 29(2) 328-330
DOI: 10.2501/S026504871020118X
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O’Donohoe, S. (2010). Netnography: Doing ethnographic research online. International Journal of Advertising, 29(2), 328–330. https://doi.org/10.2501/S026504871020118X

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