Paid tweets just as healthy as organic word-of-mouth?.

Abstract

The article discusses the use of paid spokesmen to promote products and services by commenting on them on online social networks such as Twitter. The fashion company Izea paid celebrity Kim Kardashian to promote Armani purses on Twitter. Some advertising executives defend the practice as an effective means of generating word-of-mouth advertising, while other say that it jeopardizes the credibility of actual consumer comments.