Pluralistic Ignorance and the Perpetuation of Social Norms by Unwitting Actors

Prentice, D. A., & Miller, D. T. (1996). Pluralistic Ignorance and the Perpetuation of Social Norms by Unwitting Actors. Advances in Experimental Social Psychology, 28(C), 161–209. https://doi.org/10.1016/S0065-2601(08)60238-5