Sign up & Download
Sign in

Qualified Health Claims on Package Labels

by Paula Fitzgerald Bone, Karen Russo France
Journal of Public Policy & Marketing ()


Qualified health claims arising from the landmark 1999 Pearson v. Shalala ruling were predicted to be in widespread use, either filling an important consumer information void or misleading the masses. Yet the results from the current content analysis, which examines more than 1200 instances in which qualified health claims could have been made, reveal that qualified health claims are relatively uncommon on product packages. Indeed, these claims are less common than their consumer- equivalent structure–function claims and are significantly overshadowed by structure–function claims for which little scientific evidence exists

Cite this document (BETA)

Readership Statistics

10 Readers on Mendeley
by Discipline
by Academic Status
30% Doctoral Student
20% Assistant Professor
20% Ph.D. Student
by Country
10% Portugal
10% United States
10% France

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Already have an account? Sign in