First book, The Innovator's Dilemma explained why launching new- growth businesses is so hard. His second book, The Innovator's Solution explained how to make the process of launching growth businesses more predictable. The Innovator's Dilemma and The
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Christensen, C., Anthony, S., & Roth, E. (2004). Seeing What ’ s Next. Vedpuriswarorg, (July).
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