Skip to main content
Journal Article

Selling into micromarkets

Harvard Business Review (2012) 90(7-8)
ISSN: 00178012
12Citations
Citations of this article
59Readers
Mendeley users who have this article in their library.

Cite

CITATION STYLE

APA

Goyal, M., Hancock, M. Q., & Hatami, H. (2012). Selling into micromarkets. Harvard Business Review, 90(7–8).

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free