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A social influence model of technology use

by Janet Fulk, Joseph Schmitz, Charles Steinfield
Organizations and Communication Technology ()


(from the chapter) begin by summarizing traditional models of media use show how these theories are incapable of adequately explaining a whole range of findings on media use in real-life organizations develop a model of social influences on media-related attitudes and behavior in organizations review research results that shed light on the validity of the new model compared to traditional theory outline the implications of the social influence perspective for management practice provide suggestions to guide research on communication technologies in organizations (PsycINFO Database Record (c) 2002 APA, all rights reserved).

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