Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content - isre.1120.0469

Khim, Y. G., Cheng, S. H., & Zhije, L. (2013). Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content - isre.1120.0469. Information Systems Research, 24(1), 88–107. Retrieved from http://pubsonline.informs.org/doi/pdf/10.1287/isre.1120.0469