The article discusses the use of social media networking as a marketing tool to raise awareness of companies in the U.S. It states that companies such as general contractor Leopardo Companies Inc. posts its customers testimonials, videos on cost analysis, and videos of its employees reflecting the company. Moreover, social media networking that includes blogging, e-newsletters, Facebook, among many others, could be the next medium to reach customers, employees, and recruiting candidates.
CITATION STYLE
Levine, A. G. (2015). Social Media Networking. In Networking for Nerds (pp. 185–210). Wiley. https://doi.org/10.1002/9781118663653.ch8
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