Status seeking in luxury consumer behavior

Abstract

As the luxury market is permanently changing, becomes essential for luxury researchers and marketers to better understand how consumers perceive luxury and which are the drivers behind their buying behavior. This study proposed an integrated conceptual framework regarding status seeking or consumption of Romanian luxury consumers, for future measurements which may be used as basis for marketing strategies. Our model indicated the existence of relationships between some individual, product or social related aspects and the social status wanted and perceived by luxury consumers