Testing Technology Acceptance Model in Developing Countries : the Case of Jordan

Abstract

This study duplicates and broaden Davis (1989) pioneering technology acceptance model (TAM) within a highly dynamic and competitive educational industry in a developing Middle-Eastern country, Jordan. A survey was conducted among universities faculty members in Jordan. A total of 747 completed questionnaires were returned resulting in a response rate of 29.9 percent was utilized in the study. A total of 11 hypotheses related to technology acceptance antecedents and consequences were examined by estimating multiple regression models. The study findings lend support to the technology acceptance model. However, a number of observations can be made. The study confirms the technology acceptance computer usage relationship is robust cross divers contexts. Although, individual attitude and behavior toward computer technology are consistent predictors of technology acceptance, organizational supports (end user support and administrative support) factors as direct and linear determinants of technology acceptance are not completely stable. Further, the nature of the correlations between organizational supports, beliefs and behavior, and computer usage may be more complex than what has been believed because of within country variations along Hofstede's cultural dimensions. This paper provides further validation for a TAM model and unveils some of its weaknesses and strengths. More research is recommended regarding the Technology acceptance model in developing countries.