Abstract
Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product. © Springer-Verlag Berlin Heidelberg 2006.
Cite
CITATION STYLE
Nguyen, H., & Masthoff, J. (2006). Towards an architecture for an adaptive persuasive system. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 3962 LNCS, pp. 108–111). Springer Verlag. https://doi.org/10.1007/11755494_16
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