Ubiquitous Sensor Networks ( USN )

  • Report B
  • February N
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Abstract

This report giving a comprehensive overview on the technology, markets, challenges and opportunities of the Internet of Things (IoT). It identifies privacy as one of the most important challenges in convincing users to adopt IoT technologies and states that concerns over privacy and data protection are widespread, particularly as sensors and smart tags can track users movements, habits and ongoing preferences. The report discusses the most important privacy related challenges, most importantly RFID and unsolicited messages and personalized marketing, sacrificing privacy for the sake of convenience and sacrificing privacy in the name of national security. The authors examine some of the initiatives that are being undertaken to protect privacy: market-based measures, legislative solutions and technical solutions. In the field of legal and regulatory principles reference is given to the 1980 OECD Guideline, the Model Regime for Privacy Protection recently proposed by US privacy advocates and other concrete actions to protect consumer privacy in Japan (as part of the U-Japan programme). In the field of technical solutions the report points to the simple basic principle to allow consumers to opt-out. In the case of privacy-enhancing technologies the report discusses Tag killing, blocker tags, the privacy bit, watchdog tags, encryption, the zero knowledge approach and privacy preferences. In addition to legislative and technological developments, a number of market-based solutions are emerging, which are all the more important given the role self-regulation can play in finding lasting, workable solutions that are acceptable to consumers. The authors discuss initiatives such as privacy-certification programmes (e.g. TRUSTe, BBBOnline) and coalitions to promote self-regulation relating to privacy (e.g. Online Privacy Alliance). Finally the authors call for more consumer awareness for privacy issues.

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APA

Report, B., & February, N. (2008). Ubiquitous Sensor Networks ( USN ). Group, 4(4), 1–10. Retrieved from http://www.itu.int/dms_pub/itu-t/oth/23/01/T23010000040001PDFE.pdf

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