Discusses the idea that continuing business model innovation provides a parallel way to outperform the competition. Improving a company's business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively. © 2003, MCB UP Limited
CITATION STYLE
Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24(5), 15–21. https://doi.org/10.1108/02756660310504924
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