A high percentage of the largest U.S. and international firms use environmental scenarios in strategic planning. Conclusions of the authors' six-year study point to the advantages and applications of the scenario approach and provide practical guidelines for use. © 1985.
CITATION STYLE
Linneman, R. E., & Klein, H. E. (1985). Using scenarios in strategic decision making. Business Horizons, 28(1), 64–74. https://doi.org/10.1016/0007-6813(85)90041-2
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