To gain visibility and public support, scientists must gain the attention of the mass media. Science public relations practitioners, who represent well-known research universities, private research organizations, government agencies, pharmaceutical companies, non-profit health associations, and public relations firms, help scientists accomplish that goal. The World Wide Web and e-mail have become an integral part of science public relations, according to a 2000 survey. Practitioners find that e-mail is essential in media relations. They believe the Web and e-mail together make it easier to obtain media coverage. Most (86%) practitioners in this highly specialized field believe the Web has improved their public relations work. © 2002 Elsevier Science Inc. All rights reserved.
CITATION STYLE
Duke, S. (2002). Wired science: Use of World Wide Web and e-mail in science public relations. Public Relations Review, 28(3), 311–324. https://doi.org/10.1016/S0363-8111(02)00135-2
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