Social Media Analytics Strategy

Abstract

Social media is a broad spectrum of process like data collection, data storage into databases and preparation of data which is utilized for research, decision making, marketing campaign with the aid of various tools and algorithms to measure the performance of a product. Analyzing social media to collect data and planning strategy around them has become one of the major business activity. Topics covered in this papers would be applications and impact of social media, challenges faced while retrieving data and preparing data for business intelligence, it also mentions some tools and algorithm.