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Marketing Research

In this subdiscipline: 8,043 papers
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Popular papers

  1. Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer…
  2. Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn upon in developing this concept and…
  3. Integrated cost and schedule control (C/S) was introduced in the US more than a quarter of a century ago. However, traditional separated C/S is still one of the conspicuous problems in the Hong Kong construction industry. A paper evaluates the…
  4. In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator…
  5. Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customer– supplier relationships through interaction and dialog. However, research to date suggests…
  6. Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic…

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