In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to…
Public Opinion
In this subdiscipline:
1,518 papers
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Opinion research is beset by two major types of "artifactual" variance: huge amounts of overtime response instability and the common tendency for seemingly trivial changes in questionnaire form to affect the expression of attitudes. We propose a…
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Here is the unabridged version of the classic theoretical study of voting behavior, originally published in 1960. It is a standard reference in the field of electoral research, presenting formulations of the theoretical issues that have been the…
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Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of the Journal of Computer-Mediated Communication brings together…
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This special issue of Journal of Communication is devoted to theoretical explanations of news framing, agenda setting, and priming effects. It examines if and how the three models are related and what potential relationships between them tell…
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We constructed a corpus of digitized texts containing about 4% of all books ever printed. Analysis of this corpus enables us to investigate cultural trends quantitatively. We survey the vast terrain of 'culturomics,' focusing on linguistic and…
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This paper aims to predict consumer acceptance of e-commerce by propos- ing a set of key drivers for engaging consumers in on-line transactions. The primary con- structs for capturing consumer acceptance of e-commerce are intention to transact and…
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What is the effect of democratic competition on the power of elites to frame public opinion? We address this issue first by defining the range of competitive contexts that might surround any debate over a policy issue. We then offer a theory that…
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Converse attempts to test the political belief systems of the mass public and compare and contrast those belief systems to those of elite political actors. He uses multiple open-ended questions to ascertain the level of abstract constraints, and…
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This article challenges the often untested assumption that cognitive "heuristics" improve the decision-making abilities of everyday voters. The potential benefits and costs of five common political heuristics are discussed. A new dynamic…
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One of the most contested questions in the social sciences is whether people behave rationally. A large body of work assumes that individuals do in fact make rational economic, political, and social decisions. Yet hundreds of experiments suggest…
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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaignsÑCarter in 1976; Bush and Reagan in 1980; and…
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Recent commentary points to clear increases in ideological polarization between the major American political parties. We review the theoretical and empirical literature on party polarization and partisan change. We begin by comparing the current…
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This article examines the relative size of gaps in knowledge and participation between the more and less educated as they vary by the quantity and type of news media use. We predicted that the gap between high and low education groups would be…
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This review concerns political preferences-what they are and where they come from. We begin by documenting the close relationship between processes of preference formation and change. Rather than suddenly appearing, most preferences emerge from…
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For more than two decades political scientists have discussed rising elite polarization in the United States, but the study of mass polarization did not receive comparable attention until fairly recently. This article surveys the literature on mass…
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Consideration of the civic culture utility and relation to Internet.; Focuses on the effect of civic culture to the Internet media and democratic political system. Vulnerability of the civic culture from political system and economics; Generation of…
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This study investigates determinants of sustainable food consumer behaviour in Belgium. To gain a better insight in sustainable consumption, a study was conducted in which attitudes and behaviour as well as the role of individual characteristics…
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Genetic selection has increased production levels of livestock species considerably. However, apart from a favourable increase in production, animals in a population that have been selected for high production efficiency seem to be more at risk for…
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This is a highly selective review of the huge literature bearing on the capacity of mass electorates for issue voting, in view of the great (mal)distribution of political information across the public, with special attention to the implications of…
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Researcher (at a non-Academic Institution)National Center for Science Education -
Student (Master)Silver Spring, Maryland, United States -
ProfessorUniversity of Wisconsin - Madison -
Other ProfessionalSan Francisco, California, United States -
Student (Bachelor)Bucharest, Romania