About this group
"Entrepreneurial Marketing (EM), i.e., the interface of the two research fields entrepreneurship and marketing, is a scholarly concept that continues to blossom. The quantity and quality of related research and writing is increasing and theoretical as well as empirical works are expanding the frontiers of knowledge (Collinson and Shaw, 2001). Some researchers even speak about a new paradigm which is developing." - Hill, G.E., Hultman, C.M., Kraus, S. and Schulte, R. (2010)
Group activity
New updates
Related groups
Sign up today - FREE
Mendeley saves you time finding and organizing research. Learn more
- All your research in one place
- Add and import papers easily
- Access it anywhere, anytime