Methodology & Research

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1. Index construction with formative indicators: An alternative to scale development

   Adamantios Diamantopoulos, Heidi M Winklhofer in Journal of Marketing Research (2001)

   Added 2011-10-24 108 readers
2. An Introduction to MDS

   Florian Wickelmaier in Quality (2003)

   Added 2011-10-24
3. Students as subjects in consumer behavior experiments

   Ben M. Enis, Keith K. Cox, James E. Stafford in Journal of Marketing Research (1972)

   Added 2011-10-24 13 readers
4. A Paradigm for Developing Better Measures of Marketing Constructs

   Gilbert A. Churchill in Journal of Marketing Research (1979)

   A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is…

   Added 2011-10-24 231 readers
5. Continuous strategic sourcing

   Per V Freytag, Lone Kirk

   Added 2011-10-24 15 readers
6. Brandcop: A multi-item scale to measure buyer behavior in the international market place

   B Ivanov, D Goudge, JP Camey (1994)

   Added 2011-10-24 10 readers
7. Brand evaluation and brand choice: A longitudinal study

   Frederic B Kraft, Donald H Granbois, John O Summers in Journal of Marketing Research (1983)

   Added 2011-10-24 12 readers
8. Response styles in marketing research: A cross-national investigation

   Hans Baumgartner, Jan-Benedict E. M. Steenkamp in Journal of Marketing Research (2001)

   Added 2011-10-24 32 readers
9. Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers

   N L Reynolds, a C Simintiras, a Diamantopoulos in Journal of International Business Studies (2002)

   Added 2011-10-24
10. Research, Teaching, and Practice in Experimental Economics: A Progress Report and Review

    Sheryl B. Ball in Southern Economic Journal (1998)

    Added 2011-10-24 5 readers
11. A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates

    Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer, Judith A. Garretson in Journal of the Academy of Marketing Science (1998)

    Added 2011-10-24 27 readers
12. Consumers’ Need for Uniqueness: Scale Development and Validation

    Kelly Tepper Tian, William O. Bearden, Gary L. Hunter in Journal of Consumer Research (2001)

    Added 2011-10-24
13. Case study research methods for theory building

    Arch G Woodside in Journal of Business & Industrial Marketing (1993)

    Added 2011-10-24
14. The Delphi Process in Marketing Decision Making

    Marvin a. Jolson, Gerald L. Rossow in Journal of Marketing Research (1971)

    Added 2011-10-24 7 readers
15. Increasing Mail Survey Response Rates from an Industrial Population

    B Zafer Erdogan, Michael J. Baker in Industrial Marketing Management (2002)

    Added 2011-10-24 9 readers
16. The RELQUAL scale: a measure of relationship quality in export market ventures

    Carmen Lages, Cristiana Raquel Lages, Luis Filipe Lages in Journal of Business Research (2005)

    Added 2011-10-24 34 readers
17. Entrepreneurial Marketing; a conceptualization from qualitative research

    David Stokes in Qualitative Market Research (2000)

    This, the second in a three-paper series with this title, looks at famous doctors who trained in Edinburgh and their eponyms. With one possible exception, none seems to have sought the eponym, nor awarded it to themselves, nor used it for…

    Added 2011-10-24 14 readers
18. Towards a Theory-based Measure of Purchase Variation

    Els Gijsbrechts, Katia Campo, Patricia Nisol in Academy of Marketing Science Review (2000)

    Added 2011-10-24 14 readers
19. Identification and analysis of moderator variables

    Subhash Sharma, Richard M Durand, Oded Gurarie in Journal of Marketing Research (1981)

    Added 2011-10-24
20. A meta-analysis of Cronbach coefficient alpha

    Robert A. Peterson in Journal of Consumer Research (1994)

    Added 2011-10-24

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