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Papers in this group

  1. This research examines the persuasiveness of destination Web sites through an investigation of users’ first impression. To achieve this goal, it builds on research by Fogg (2003) and by Kim and Fesenmaier (2007) to assess the effect of the design…
  2. User innovation is enabled through the existence of networks. This article examines the architectures of the social network, Facebook, and provides a theoretical discussion of why and how the architectures of Facebook can support a user innovation…
  3. How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer…
  4. The extraordinary growth in Internet use offers researchers important new opportunities to identify and test new ways to deliver effective behavior change programs. The information architecture (IA)-the structure of website information--is an…
  5. This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target…
  6. This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a…
  7. This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This preliminary work shows 35 types of behavior along two categorical dimensions. To demonstrate the analytical potential for the Behavior Grid,…
  8. Persuasive Technology has the potential to influence user behavior for social benefit, e.g. to reduce environmental impact, but designers are lacking guidance choosing among design techniques for influencing interaction.
  9. We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target…
  10. Persuasive technology can be considered part of a wider field of ‘Design with Intent’ (DwI) - design intended to result in certain user behaviour. This paper gives a very brief review of approaches to DwI from different disciplines, and looks at how…
  11. Successful web applications are able to influence the behaviors of their users. The top 40 facebook applications were analyzed to determine the most persuasive ways of achieving such influence. This paper presents a framework of feedback loops for…
  12. Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to…
  13. For thousands of years humans have used about 60 persuasion strategies to influence others. Six of these strategies are especially powerful when designed into computing products—from websites to mobile phones applications.