Conjoint Analysis and Discrete Choice Experiments

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1. Estimating the Value of Brand-Image Associations : The Role of General and Specific Brand Image

   Garrett Sonnier, Andrew Ainslie in Journal of Marketing Research (2011)

   Added 2011-11-17 14 readers
2. What If Consumer Experiments Impact Variances as well as Means? Response Variability as a Behavioral Phenomenon

   Jordan J. Louviere in Journal of Consumer Research (2001)

   Added 2011-09-03 6 readers
3. Preference Measurement with Conjoint Analysis: Overview of State-of-the-art Approaches and Recent Developments

   Felix Eggers, Henrik Sattler in GfK Marketing Intelligence Review (2011)

   Determining consumer preferences is still one of the most important topics in marketing research. Not surprisingly, numerous approaches have been developed for this task. Conjoint measurement techniques are among the most prominent and different…

   Added 2011-05-05 1 reader
4. How Should Consumers ’ Willingness to Pay Be Measured ? An Empirical Comparison of State-of-the-Art Approaches

   Klaus M Miller, Reto Hofstetter, Harley Krohmer, Z John Zhang in Journal of Marketing Research (2011)

   Added 2011-03-01 35 readers
5. The Value of Informative Priors in Bayesian Inference with Sparse Data

   Peter Lenk, Bryan Orme in Journal of Marketing Research (2009)

   Added 2011-02-24 8 readers
6. A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

   Madiha Ferjani, Kamel Jedidi, Sharan Jagpal in Journal of Marketing Research (2009)

   Added 2011-02-24 28 readers
7. An Integrated Model of Discrete Choice and Response Time

   Thomas Otter, Greg M Allenby, Trish van Zandt in Journal of Marketing Research (2008)

   Added 2011-02-23 18 readers
8. Eliciting Preference for Complex Products: A Web-Based Upgrading Method

   Young-hoon Park, Min Ding, Vithala R Rao in Journal of Marketing Research (2008)

   The authors propose a new incentive-aligned upgrading method for eliciting attribute preferences in complex products, which combines the merits of a self-explicated approach and conjoint analysis.The upgrading method first endows a participant with…

   Added 2011-02-23 13 readers
9. A Conjoint Approach to Multipart Pricing

   Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli in Journal of Marketing Research (2008)

   Added 2011-02-23 10 readers
10. Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect

    Els De Wilde, Alan D.J Cooke, Chris Janiszewski in Journal of Marketing Research (2008)

    Added 2011-02-23 7 readers
11. A Comparison of Criteria to Design Efficient Choice Experiments

    Roselinde Kessels, Peter Goos, Martina Vandebroek in Journal of Marketing Research (2006)

    Added 2011-02-17 15 readers
12. Models for Heterogeneous Variable Selection

    Timothy J Gilbride, Greg M Allenby, Jeff D Brazell in Journal of Marketing Research (2006)

    Added 2011-02-17 13 readers
13. Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

    K. Jedidi, R. Kohli in Journal of Marketing Research (2005)

    Added 2011-02-16 14 readers
14. Statistical Benefits of Choices from Subsets

    Robert Zeithammer, Peter Lenk in Journal of Marketing Research (2009)

    Added 2011-02-08 9 readers
15. The Effect of Forced Choice on Choice

    R Dhar, Itamar Simonson in Journal of Marketing Research (2003)

    Added 2011-02-07 36 readers
16. Bayesian Prediction in Hybrid Conjoint Analysis

    Frenkel Ter Hofstede, Youngchan Kim, Michel Wedel in Journal of Marketing Research (2002)

    Added 2011-02-07 12 readers
17. The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching

    Joffre Swait, Wiktor Adamowicz in Journal of Consumer Research (2001)

    Added 2011-02-04 20 readers
18. Designing conjoint choice experiments using managers' prior beliefs

    Zsolt Sandor, Michel Wedel in Journal of Marketing Research (2001)

    The authors provide more efficient designs for conjoint choice experi- ments based on prior information elicited from managers about the parameters and their associated uncertainty. The authors use a Bayesian design procedure that assumes a prior…

    Added 2011-02-04 9 readers
19. Response Latencies in the Analysis of Conjoint Choice Experiments

    Rinus Haaijer, Wagner Kamakura, Michel Wedel in Journal of Marketing Research (2000)

    Added 2011-02-04 10 readers
20. Enriching scanner panel models with choice experiments

    Joffre Swait, Rick L. Andrews in Marketing Science (2003)

    Added 2010-12-14 5 readers

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