Social Media Marketing

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Papers in this group

1. Social Marketing Resources

   Kristina Dunlevy in Social Marketing Quarterly (2007)

   Added 2011-03-23 6 readers
2. Twitter: a Viable Marketing Tool for SMEs?

   Marius Bulearca in Global Business & Management Research (2010)

   Purpose - The present research aims to explore whether Twitter is a tool that should be taken seriously by Small and Medium-sized Enterprises (SMEs) in their marketing strategies, taking the stance of SMEs - how they perceive, use and see the future…

   Added 2011-02-19 19 readers
3. burson-marsteller 2011 global social media check-up

   Burson-Marsteller

   Added 2011-02-19 2 readers
4. Rede Social na UM: Um Estudo de Caso

   Alysson Pires Gonçalves (2008)

   Several studies had emphasized the importance that the social structure has in the organizational performance. The tax of the propagation of social conventions in a society is affected by the complex structure of the net between the members…

   Added 2011-01-18 3 readers
5. Strength of Japanese Monozukuri

   Special Feature (2007)

   Added 2011-01-10 2 readers
6. Research paper 2007 Social Network websites : best practices from leading services

   Novel Consulting in Network (2007)

   Added 2011-01-04 20 readers
7. New media, new influencers and implications for the public relations profession

   P. Gillin in Journal of New Communications Research (2008)

   Added 2011-01-04 11 readers
8. 2010 SOCIAL MEDIA MARKETING Letter from the author …

   How Marketers, Are Using, Their Businesses in Media (2010)

   Added 2011-01-04 74 readers